Before — Pre-pipeline triage
During — Active mortgage files
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After — Post-funded client lifecycle
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Post-funding timeline
Funded
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2–3 days
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Closing Gift
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30 days
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1-Month Call
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Annually
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Annual Review
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8–12 months out from renewal
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12-Month Outreach
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6-Month Options Call
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90-Day Final Push
Outcomes from renewal outreach:
↩ Re-engages → Before / App Pending
Deferred Opportunity
Lost
DNQ
Parked — Not linear. Can occur at any stage.
These are not pipeline stages — they are destinations a file can reach from any point in Before, During, or After. Every parked state has its own documented process.
DNQ
Does Not Qualify. Client handled with care — explanation and a realistic path to future qualification where possible.
Income
Credit
Equity
Deferred Opportunity
Client is interested but not ready. A re-engagement date or trigger is set. Relationship is maintained until they're ready to proceed.
Life event
Timing
Not ready
Lost
Client will not proceed. File is closed, outcome captured. Door is left open for future re-engagement.
Ghosted
Renewed elsewhere
Chose another broker
No-go after options
Can be reached from:
B1 Initial Contact ·
B2 App Pending ·
D2 Mortgage Options ·
D3–D10 Any During stage ·
A3 Renewal Opportunity
— and anywhere in between where a client disengages or a deal falls through.